DALLAS, TX — Hispanic College Fund (HCF) has joined as a supporting sponsor of the Hispanic PR & Social Media Conference (www.hispanicprconference.com) being organized by the Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog in partnership with the Public Relations Society of America (PRSA) in Dallas, May 10-12.

As part of its sponsorship HCF will actively promote the conference to its members and HCF members will get a discounted rate of $425 to attend the conference.

Conference highlights include:

– 24 sessions, keynote presentations and panels razor-focused on best practices in Hispanic public relations and social media marketing.  Twelve sessions focus on marketing to Hispanics through social media networking strategies and five on marketing to new generation Latinos.  Two sessions focus on how corporations and other organizations can be more effective in the field of diversity.

– More than 70 speakers spanning the corporate, government, non-profit and agency worlds of Hispanic public relations and social media.

– A stellar exhibition area featuring companies and services that are relevant to communicators in the fields of Hispanic marketing and PR.

– The conference co-title sponsor is Fleishman and the social media agency sponsor is Sensis.  In addition, the conference is sponsored by: the National Society of Hispanic MBAs (NSHMBA); the Hispanic College Fund (HCF), The Zocalo Group (Conference Twitter sponsor); The Axis Agency (Diversity sponsor); VPE Public Relations (Hispanic owned PR agency sponsor); Sony Electronics (Technology Partner); Southwest Airlines (the official airline); McDonalds (breakfast sponsor); Ketchum; the Jeffrey Group (lunch sponsor); the W.K. Kellogg Foundation; RL Public Relations (Hispanic PR Census sponsor); TeleNoticias (lanyard sponsor); PR Newswire; Comerica Bank; Cision; and the Dallas Conventions and Visitors Bureau.  The conference’s lead media partner is Latino Leaders Magazine.  Other media partners include Black PR Wire, LATINA Style Magazine and My Latino Voice.

For more information on the Hispanic PR & Social Marketing Conference, visit www.hispanicprconference.com or contact show director, Ray Bianchi, at info@hispanicprblog.com or contact via phone 305-321-5002. You also may subscribe <http://www.twitter.com/HispanicPR> to conference-related “Tweets”; the Twitter hash-tag for the conference is #HPRConf.