The 2013 Effie Award winners were revealed last night at the 45thannual Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. The following companies and their agencies won awards in the Hispanic category at the Effie Awards.
Details on the winners are as follows:
CP+B of Boulder, Colorado won a Gold Effie for Kraft / KRAFT Macaroni & Cheese’s, “Sabemos que te va a encantar (We know you’re going to love it)” (with contributing agency Starcom MediaVest Group). (image attached below)
Conill Advertising of Miami won a Gold Effie for Procter & Gamble / Tide’s, “Mi Tide” (with contributing agency Starcom MediaVest Group).
In addition, Alma DDB and contributing agencies OMD Latino and The Marketing Arm won a Bronze Effie for “Who’s got an agent?” in the Insurance category.
Based on the analysis of the North America Effie Awards finalist and winner data from the past year: Procter & Gamble is the most effective advertiser (for the third year in a row), Mizuno is the most effective brand and Omnicom is the most effective advertising holding company. For the second year, Ogilvy & Mather is the most effective advertising agency network and Ogilvy & Mather New York is the most effective individual agency office. Wieden+Kennedy is ranked as the most effective independently held advertising agency.
The North American Grand Effie Award winner was debated hours before the Effie Awards ceremony by the Grand Effie Jury. Finalists (the top scoring Gold Effiewinners) included the Grand Effie winner, along with BAND-AID Magic Vision Augmented Reality App for Johnson & Johnson by JWT New York, Cultivate a Better World for Chipotle by Creative Artists Agency, Costa Rica’s Million Dollar Gift of Happiness for The Costa Rica Tourism Board by 22squared (with PrizeLogic, Inc, Blind, Inc and Think Conservatory), In-Hotel Credit Card Acquisition for Intercontinental Hotels Group by OgilvyOne Worldwide, Proud Sponsor of Moms for Procter & Gamble by Wieden+Kennedy (with Carat, GMR Marketing, Taylor Strategy and DeVries Global), Small Business Saturday for the American Express Company by Digitas and CP+B, Stories to inspire change. for PFLAG Canada by Draftfcb and The Great Paper Airplane Project for the Pima Air & Space Museum by BBDO San Francisco (with Hunter Public Relations).