iCrossing Buys Hispanic Agency Wallaby Group
iCrossing has acquired Wallaby Group, a digital agency with roots in search and offices throughout Latin America and Spain. Wallaby will be rebranded as iCrossing, creating the global search agency’s first dedicated presence in the region. It had previously worked with partners, including Wallaby, to service Coca-Cola and other clients’ regional search marketing needs.
Wallaby has headquarters in Santiago, Chile and outposts in Mexico City; Lima, Peru; and Buenos Aires, Argentina. Its office in Madrid will support iCrossing’s existing client campaigns in Spain.
Read the entire article at ClickZ.