U.S. Online Hispanic Consumers Have Positive Attitude Toward Advertising
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising.
The study found that U.S. online Hispanic consumers’ sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment. These findings among others will be presented by comScore chief research officer Josh Chasin in a live, complimentary webinar, A Closer Look at the U.S. Hispanic Online Audience, on Thursday, November 18. For more details and to register, please visit: https://www1.gotomeeting.com/register/454994185 Read More »