I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising.
The advertisers were many of the usual suspects you would expect to see during a big sporting event — beer companies, automakers and big consumer goods companies.
The spots were generally great — effective, culturally relevant and entertaining. Many of them were developed specifically for the Copa de Oro tournament, or at least soccer themed. So they were even contextually relevant, something rarely seen in TV spots outside of the Super Bowl.
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