The global and iconic brand hosts two nights of festivities during Fiestas Patrias in Las Vegas
Hennessy kicked off the celebration of Fiestas Patrias at the Mandalay Bay Hotel last week.
Hennessy DJ Collective members, DJ Laz from Miami, DJ Chino from San Francisco and DJ Omarcillo from Chicago got the crowd moving and commemorated El Grito de la Independencia. Comedian Carlos Mencia also joined in on Hennessy’s Fiestas Patrias celebration.
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“Hennessy is proud to be a part of Mexico’s cultural celebrations,” said Manny Gonzalez, director of Hispanic Marketing for Hennessy. “Hennessy’s legacy in Mexico is more than a century old, and in 2010 the brand commemorated Mexico’s bicentennial with a special edition bottle.”
In August, Hennessy hosted a consumer contest in Texas, Arizona and California to offer consumers a Fiestas Patrias Las Vegas Experience. The winners attended the Alejandro Fernandez concert on Thursday September 15th and Carlos Mencia’s comedy show on Friday, September 16th.
For more information on Hennessy Hispanic programming visit www.HennessyLatino.com