Following a successful launch last year, the Procter & Gamble Company is once again bringing to Hispanic consumers the everyday science and great performance behind many of its innovative brands via Have You Tried This Yet?
This year, Have You Tried This Yet? is working with celebrity stylist Irma Martinez to continue bringing to life the everyday science, innovation and quality behind the P&G brands to the Hispanic community.
Have you ever wondered just how absorbent your paper towels are? Have you ever questioned how an at-home foam hair colorant works? As the campaign spokesperson, Irma will be featured in Have You Tried This Yet? brand demonstration videos for Bounty ExtraSoft, and Clairol Nice n’ Easy Color Blend Foam, in which she will interact one-on-one with these brands, showcasing to viewers how these innovative products work and can help transform consumers’ daily routine.
The Bounty ExtraSoft video will be available in November and the Clairol Nice n’ Easy Color Blend Foam video in December through Orgullosa.com. Orgullosa is an initiative that aims to celebrate bicultural Latinas who want to excel in their multiple roles, from mother-to-daughter, wife, friend, career woman and more, by offering them head-to-toe beauty & household solutions that satisfy their needs.
In addition, Have You Tried This Yet? will reach consumers nationwide through a variety of touch-points, including print advertising, direct response TV and iMedia. Also, P&G brandSAVER – a complimentary coupon booklet – will feature more than $102 in savings, including values on the campaign’s featured products. The Have You Tried This Yet? P&G brandSAVER can be found in local newspapers throughout the country on Sunday, October 30.
“The successful year one launch of the Have You Tried This Yet? campaign was built off the understanding that shoppers routinely search for reliable, innovative products,” says Felisa Insignares, P&G External Relations Manager. “Innovation is at the core of our purpose and strategy to improve the lives of our consumers, and Have You Tried This Yet? is the perfect platform to share the everyday science and performance behind some of the company’s great product innovations, across different categories from oral care to beauty and home goods.”