Speaks to Latino Consumers Via Partnership with LULAC and Miami Market Activation

In a continued effort to bring innovative products to consumers’ attention, the Procter & Gamble Company (P&G) (NYSE: PG) is once again undertaking the Have You Tried This Yet? campaign, a multi-faceted program designed to showcase high-performing products with benefits that help consumers meet everyday needs.

Have You Tried This Yet? will reach consumers nationwide through a variety of touch-points, including print advertising, direct response TV and iMedia.  On Sunday, February 27, P&G will distribute a brandSAVER, a complimentary coupon booklet that features more than $131 in savings on the campaign’s featured innovative products, in local newspapers throughout the country.

Have You Tried This Yet? (Ya Probaste Esto?) will also be supported via Entre Comadres, a multi-brand platform created as a partnership between P&G and LULAC (League of United Latin American Citizens – the largest and one of the most respected national non-profit Hispanic organizations) dedicated to helping newly arrived Hispanic consumers learn important skills to create a successful life in the United States.  Have You Tried This Yet? will come to life via posters and product samples at participating Laundromats and check cashing centers in select locations throughout Los Angeles, Dallas and Houston.

In addition, from February 18 – 27, a free, interactive Have You Tried This Yet? Pop-Up experience will be open to the public in Miami.  Located at 843 Lincoln Road, Miami Beach, Florida, the Pop-Up will be open Sunday – Thursday, 11:00 a.m. – 9:00 p.m. and Friday – Saturday, 11:00 a.m. – 10:00 p.m. and will offer free demonstrations and product samples from brands such as Pantene, Oral-B, Gillette, Downy, Swiffer, COVERGIRL, and Puffs, allowing consumers to experience first-hand the innovations each product offers.

For additional information on the Have You Tried This Yet? campaign, visit www.pgtryit.com.

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