Havas Media Group has been named the primary media agency for LG Electronics after a extensive, competitive review. Management of media for LG, through the wholly owned Havas subsidiary Arena, will cover more than 60 countries.
The announcement came soon after the presentation of LG’s new corporate identity. LG, a world leader in consumer electronics and electrical appliances, is among the leading companies in various sectors, such as flat-screen TVs, washing machines and air conditioners. LG has 87,000 employees around the world and earned $45.22 million in sales last year.
Dominique Delport, global managing director of Havas Media Group, said that “LG is one of the most prestigious and sought-after global electronics brands to go into pitch this year. LG’s passion in using technology to create happier, more satisfying lives for consumers around the world works with our long-standing investment into meaning communications with our Meaningful Brands analysis”.
“The LG team also shares our positive energy and ability to change. This win has come at a good time for us all. The development of the Arena network and the current energy and enthusiasm within the Group creates a strong foundation from which to build this important partnership” Delport said.
“We look forward to a fruitful working relationship with Havas Media Group,” said Ki-wan Kim, executive VP and global marketing officer at LG Electronics. “LG draws its inspiration from real consumers around the world and with Havas as our media partner, I’m optimistic that we’ll be able to engage consumers in meaningful ways.”
( Source: Produ.com http://www.produ.com/diario/hispanicEnglish.html?RID=5076#Pub12)