Group texting is having a moment. Apps like GroupMe, Disco and Beluga (recently acquired by Facebook) are exploding in popularity, and brands are quickly following suit. In fact, MTV and Oxygen have already joined the conversation by creating sponsored communities within GroupMe and facilitating fan connections.
Within GroupMe’s new “Featured” tab, users are able to create and join conversations about TV shows, artists and events of sponsors. Through this space, brands like MTV and Oxygen will be able to message users, answer questions and deliver exclusive content (such as chats with cast members).
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