On Thursday, April 30th in Houston and on May 1st in Dallas, groundbreaking research will be unveiled on Hispanic Millennials. The presentations will unveil key and original research offering a better understanding of Hispanic Millennials living in the United States. Wave 4 of the Hispanic Millennial Project will explore retail and shopping behavior, preferences and behaviors associated with packaged goods brands including non-alcoholic and alcoholic beverages, eating habits and mobile usage as related to purchasing decisions.

The findings will present a better understanding of what influences purchasing behavior and how Hispanic Millennials compare to not only other ethnic Millennials, but also to older Hispanics. Like previous waves, the report looks to uncover points of tension, identify cultural nuances, and provide insights into ways that marketers can advertise to the segments in more culturally relevant ways.

The events are being co-sponsored by key partners such as the American Marketing Association of Houston and the Greater Dallas Hispanic Chamber of Commerce along with the Dallas American Marketing Association. Cost for the events is the following: $35 for American Marketing Association members, and $49 for non-members and $30 for students with ID. In Dallas, the cost is $15 for Greater Dallas Hispanic Chamber of Commerce members and $25 for non-members.

This is a “must attend” event for anyone looking to better understand and connect with the growing U.S. Hispanic market and to better understand the critical Millennial segment.

To register for the event in Houston, click here; for the Dallas event, register here, or call Karla Fernandez-Parker, Managing Director of Sensis-Texas at 210-389-3344 or email kfernandez@sensisagency.com.

For more information about Sensis visit: www.sensisagency.com, to learn more about the study or to download the reports,http://www.hispanicmillennalproject.com.