Goya Foods of Florida has selected Miami integrated marketing agency Republica to handle communications efforts. Republica will develop and implement an outreach campaign that will include corporate and community initiatives to commemorate Goya’s 75th Anniversary in 2011.

“We’re honored to partner with Goya as the company celebrates an extraordinary milestone – 75 years as the global leader in Latin American food and condiments,” said Jorge A. Plasencia, chairman and CEO of Republica. “Goya is an American household name, and we’re thrilled to work alongside the Goya family to commemorate this historic occasion,” added Plasencia.

Republica will manage Florida initiatives, which are part of Goya’s yearlong celebrations to take place in major cities, including Los Angeles, Chicago, Houston, San Juan, Puerto Rico, Washington D.C., and New York.

“Republica is a vibrant agency with great credentials and we’re proud to welcome their team to the Goya family,” said Frank Unanue, president of Goya Foods ofFlorida. “Together, we’ll work on developing and implementing initiatives and community outreach efforts to celebrate this important milestone in our company’s history with our employees, our consumers, our clients and our communities.”

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