The Word of Mouth Marketing Association (WOMMA) announced the prestigious lineup of judges for their 2013 WOMMY Awards. Industry leaders from Google, IBM, Campbell’s Soup, Whole Foods, Yum Brands, KitchenAid, PwC, Turner Broadcasting, and 3M will all help decide the year’s most innovative and effective word of mouth and social media campaigns. Prominent agency and industry service providers serving as judges include Starcom MediaVest Group, Digitas, Social@Ogilvy, and Razorfish.
“We have gathered experts from leading brands and agencies who have proven they can not only identify the best our industry has to offer, but can also implement award-winning campaigns themselves,“ Suzanne Fanning, President at WOMMA, said. “It will be a privilege to work with each of our judges as we honor the best word of mouth and social media marketing campaigns of 2013.”
Since 2006, WOMMA has acknowledged people, agencies, and brands behind the most remarkable word of mouth marketing campaigns. The awards give all marketers the recognition they deserve for their unbelievable work throughout the year. Any marketer that has leveraged the word of mouth medium and implemented a great idea is encouraged to submit.
There are eight categories in the 2013 WOMMY Awards, including our brand new Influencer Award. Categories and judges include:
Introduction Award: Awarded to the best word of mouth communication program to introduce a new product or service.
- Esmee Williams: Brand Marketing, Allrecipes
- Geno Church: Word of Mouth Inspiration Officer, Brains on Fire
- Greg Gerik: Social Media Leader for Global eTransformation, 3M
- Kate Watts: Managing Director, Huge
- Lisa Giacosa: Social Media Director, Starcom MediaVest Group