The Internet has become the main information source for Hispanics in making their purchasing decisions and, in general, they access the Web through smartphones just as much as through personal computers, according to data compiled by Google.
“We’ve discovered that the digital world is the one that influences Latinos most at the time they make buying decisions and it’s something that advertisers should take more into account,” Mark Lopez, head of Google’s new U.S. Hispanic unit, told Efe on Thursday.
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