Five Things Mark Lopez Should Do At Google

Last week, Google made a really smart move and hired Mark Lopez to head its U.S. Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt that the U.S. Hispanic online market had finally come of age. By hiring one of us to spearhead its Hispanic efforts, the Internet giant has officially recognized the importance of the Hispanic market.
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