General Motors kicked off its 2013 partnership with the National Association of Hispanic Journalists (NAHJ) by sponsoring the organization’s first regional chapter conference of the year. The NAHJ Region 2 Chapter Conference titled, Nuevo Horizonte: A New Vision For Latinos In Journalism focused on helping students understand how media industries are targeting Latinos. This all-day event was held at the City of University of New York (CUNY) Graduate School of Journalism where participating students are an integral part of the rising generation of Hispanic journalists in New York. Activities began on Friday night at the Time Warner Center with a cocktail reception hosted by CNN. The NAHJ Region 2 Chapter Conference agenda offered informative sessions for seasoned and aspiring journalists covering everything from finding your niche in Automotive Journalism in the Beat Reporting session, to Social Media insights, to tips on How to Pitch Diversity in Newsrooms.

“At GM we’re constantly looking for ways to help empower Latinos, and we are delighted to partner with NAHJ,” said Gloria Tostado, GM Communications Manager for Hispanic Markets. “Their presence in newsrooms across the country gives voice to millions of Latinos.”

James Bell, GM Head of Consumer Affairs participated in the Beat Reporting session during the conference. As a former reporter and past President of the Motor Press Guild, Bell addressed ways to build skills in the field of automotive writing and reporting on the car industry. “The Hispanic consumer needs information on design, innovation and performance,” said Bell. “We see this field of reporting as one where there is an opportunity to thrive,” he says.

General Motors has a long history of commitment to the Hispanic community. In addition to the regional events, GM is a proud sponsor of the NAHJ National Conference which will be held in Anaheim, California in August.

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