In New York, digital marketing and publicity agency Gloob Marketing has launched a new division based around a social media influencer network called Gloob Motivo, to reach Hispanic consumers.

Gloob Marketing offers a range of marcoms services including social media strategy, content ideation, digital media planning, sentiment analysis and reporting, along with marketing programs targeted at Hispanic/American segments. Gloob Motivo will offer brands cross-platform access to a network of social media influencers and content creators, curated to ensure that the agency reaches its target demographic. Motivo staff will collaborate with influencers to create branded content and targeted messaging that appeal to the cultural needs of Hispanic consumers.

Founder and CEO Jeff Lopez comments: “Our urban division has produced campaigns targeting African-American consumers for entertainment brands for over a decade. To better meet the needs of our clients, we’ve launched Gloob Motivo as an extension of our agency to help brands connect with consumers in the thriving Hispanic market.”


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