SOUTHFIELD, MI – Multicultural ad agency GlobalHue has hired Brian Anderson to be its Executive Digital Officer. The new position marks the agency’s commitment to enhance branding, digital and strategic services as part of a wider growth plan aimed at building an agency designed to meet the changing needs of existing and prospective clients.
“Technology and the world of digital marketing is changing rapidly,” said Don Coleman, Chairman and CEO of GlobalHue. “Clients want agencies that can create strategic, influential programs that are integrated efficiently across all communications platforms. Brian’s experience working across the entire spectrum of technology will help us continue to innovate our digital marketing creative services for our clients.”
In his position at GlobalHue, Anderson will lead the coordination and integration of all digital strategies and client engagement implementations across all marketing channels as well as expand upon the agency’s internal digital competency across the expanding GlobalHue Network. He also will showcase his digital and marketing experience in two key agency areas: as the innovation lead in technology and application development and usage and as a leader in developing strategies for creative teams charged with generating innovative, interactive digital campaigns.
Anderson joins GlobalHue following more than 20 years of experience in advertising, managing creative disciplines and interactive technology. Prior to joining GlobalHue, Anderson was most recently the Practice Director and Lead Executive for Stratos-Group in EMEA (Europe Middle East and Africa) where he headed the agency’s digital development and practice. While there, he provided strategic advice to blue-chip companies such as Microsoft, HSBC Citrix, British Telecom and Telefonica. Anderson won a Golden Lion award from the Cannes Advertising Conference for digital strategic and creative excellence, the second of his career, for his work on Citrix.
Before joining Stratos, Anderson was the Executive Vice President – Strategic Development and Marketing at Next IT and before that, Senior Vice President – Director Digital Strategy for McCann World Group where he managed accounts for U.S. industry leaders like the U.S. Army, Intel and MasterCard. In 2007, Anderson was awarded his second Webby under the category “Best Recruitment Site” for the Army. Prior to joining McCann, Anderson was President and Chief Operating Officer of BondRewards, and the President of the Loyalty/CRM division of 24/7 Media.
Anderson will report directly to Coleman and be based out of GlobalHue’s New York office.
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