Multicultural agency GlobalHue has added two digital marketing specialists in different senior roles for Next, a new GlobalHue division focuses on brand cultural strategy and ideation.

Alvaro Cabrera will join as Executive Director of Ideation with primary responsibility for development of Next, In addition, Cabrera will also leverage his diverse expertise in digital, direct and BTL marketing on GlobalHue’s Creative, Interactive, Promotions and Media Leadership to drive fully integrated communications efforts.

Rocio Fernandez will join as Executive Strategy Officer to lead GlobalHue’s integrated Planning, Insights, Research and Analytics disciplines across all divisions. She will also play a leadership role in the development of Next in conjunction with Cabrera.

“Serving the multicultural and total market of the new America at this time of rapid cultural change offers GlobalHue exciting challenges and opportunities,” said Don Coleman, GlobalHue CEO. “To address these changes on behalf of our clients while maintaining our commitment to excellence we continue to invest in extraordinary talent and expertise.”

Cabrera joins GlobalHue from Dieste, where he served as Executive Director of Interception and agency lead on key clients, including AT&T, Pepsi, Hewlett-Packard, Levi’s and Heineken, his work being recognized by the industry (ECHO, AAF, Addy, New York Festival). Fernandez was most recently the Executive Director of Strategic Planning at Dieste, where she renovated the agency’s planning discipline and led the development of new strategic approaches beyond ethnic-centric advertising.

Both natives of Spain, Cabrera and Fernandez will work out of GlobalHue’s New York City office.

Leave a Reply

Your email address will not be published. Required fields are marked *