Asia-Pacific will contribute the most new dollars to business-to-consumer (B2C) ecommerce sales in coming years, according to eMarketer’s forecast of digital sales of retail and travel products and services. This year alone, B2C ecommerce sales are expected to grow 23% in the region, with sales in China and Indonesia growing particularly fast, up 65% and 71%, respectively.
North America and Western Europe, markets where ecommerce is significantly more mature, are still growing their sales in the double digits—but below the worldwide average of 17% this year.
Sales in the Middle East and Africa will increase more quickly this year than in Asia-Pacific, but from a significantly smaller base. Asia-Pacific already accounts for nearly a third of all B2C ecommerce sales in the world, a share of the total just below North America’s. Next year, Asia-Pacific will lead all regions in share of the worldwide total spent online.
Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total, and Central and Eastern Europe, where digital buyers will spend $48.56 billion, or 4%.
Read more at eMarketer