Count the Girl Scouts of the USA among the national organizations and advertisers who value the Hispanic population as having major growth potential.
The marketing-savvy Girl Scouts recently started a national media campaign that focuses on Hispanic and multicultural recruitment, for a very simple reason: Hispanic communities have one of the only girl populations in the Unites States that is growing.
Reaching that market is crucial to the nearly 100-year old organization, which currently counts one in 10 American girls as members.
Read the entire article at BrandWeek.