Count the Girl Scouts of the USA among the national organizations and advertisers who value the Hispanic population as having major growth potential.

The marketing-savvy Girl Scouts recently started a national media campaign that focuses on Hispanic and multicultural recruitment, for a very simple reason: Hispanic communities have one of the only girl populations in the Unites States that is growing.

Reaching that market is crucial to the nearly 100-year old organization, which currently counts one in 10 American girls as members.

Read the entire article at BrandWeek.

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