After more than 20 years at Omnicom Group’s Porter Novelli, Procter & Gamble is considering other agencies to handle public relations for Gillette.

Porter Novelli — which referred calls for comment to P&G — is expected to defend the account. People familiar with the pitch say Porter will face off against a quartet of agencies that are a mix of roster and non-roster shops. P&G spends an estimated $4 million to $6 million on PR for its Gillette brand.

It’s an unexpected move for a company that rarely moves business outside its U.S. PR roster, which includes Publicis Groupe’s MSLGroup and Interpublic Group’s DeVries, as well as independents Paine PR, Taylor and Marina Maher Communications.

Read the entire story at Ad Age.

Leave a Reply

Your email address will not be published. Required fields are marked *