Executive leadership appointment expands service offerings and enhances research capabilities in high growth segments
GfK Custom Research North America has named Angelina Villarreal, Ph.D., as Vice President, Multicultural Research. In this new role, she will partner with other multicultural experts from each of the company’s business units to develop, implement, and measure forward-thinking marketing research strategies for the fast-growing Hispanic, Asian-American and African-American consumer segments.
The new appointment expands GfK Custom Research’s core capabilities in qualitative and quantitative research within a multicultural context, especially relevant to the company’s Consumer Packaged Goods, Financial Services, Technology and Automotive sector-focused teams.
Prior to joining GfK, Villarreal served as Vice President of Research at Creative Response and Research, where she led Hispanic market and multicultural consulting and research projects, and as Vice President of Research and Development at Safeco Insurance. At Safeco, she established Voice of Customer and Voice of Agent research programs and their first Mystery Shopping Program.
Villarreal is originally from Monterrey, Mexico and holds a BA in Business Administration from Tecnologico de Monterrey, an MA in Economics from Universidad de Nuevo Leon, and a Ph.D. in Business Administration with a major in Consumer Behavior and a minor in Applied Statistics from the University of Pittsburgh.