Getty Images Latin America Launches Interactive Division
Getty Images Latin America has announced its business partnership with key digital agencies and online media brand advertisers to enhance the products and services they utilize in their digital and social network campaigns. Besides Getty Images’ traditional image bank, the new Interactive Division is introducing an array of digital solutions to help companies gain efficiency in the new digital arena. Some of these services and products include: Branded and exclusive “viral” content, video capsules, video reports, time lapses, product and pack shots for e-commerce, creative productions, virtual tours and 360° panoramic and interactive photos.
In addition, Getty Images Latin America is introducing the Gigaphoto, a panoramic photograph with a great deal of detail and resolution and that opens a new dimension and experience to navigate and be part of a picture. In combination with the GigaTag 360° application, users can tag and share the image on social networks such as Facebook and Twitter. It is an extremely interactive product and still rare in the region. To see a sample of the Gigaphoto and Gigatag application visit: http://www.maratongalicia.com.ar/panoramica.php
“Getty Images Latin America’s new division responds to the urgent need brought on by communication, messaging and social media,” said Mónica Taher, Business Development Director. “There is a tremendous need to engage audiences to generate and share opinions about our partners’ brands and Getty Images Latin America wants to be a catalyst in this process.”
Getty Images Latin America has also developed a partnership with Infomedia Consulting to distribute its flagship product: Sysomos, the world leading provider of social media monitoring and analytics tools. The Sysomos Heartbeat and Sysomos Map products provide clients with critical data and intelligence to measure the brand’s pulse, penetration and ranking when compared to competitors in all social media sites.