Geoscape, the leading business intelligence company focused on new mainstream consumers and businesses is uniting with Hispanicize 2016 to spearhead the creation of all marketing content encompassing research, case studies, workshops and panels at the 7th annual Latino trends event. An industry focused, weeklong track of Geoscape-curated marketing sessions will be held within Hispanicize 2016, scheduled for April 4-8 in Miami’s InterContinental Hotel.
For the past 11 years, Geoscape has put on one of the most successful annual multicultural marketing events in the country, the New Mainstream Business Summit, bringing together leading name brands, agencies, technologists and industry leaders to offer a comprehensive examination of the opportunities created by America’s New Mainstream which represents trillions of dollars in spending per year. Hispanicize has created a record-breaking event emphasizing influencers from the fields of marketing, social media, journalism, music and film. Joining forces brings together the range of Hispanic touch points, unequalled by any other conference.
Impact of the Alliance
Hispanicize event organizers say the collaboration shows the power of uniting two leading organizations encompassing marketing insights, research, digital marketing, social media and public relations. (See the video version of this announcement here: https://youtu.be/cdNfCPViNXQ).
“This incredible alliance will furnish marketing professionals with the richest Hispanic and multicultural marketing content including successful strategies, studies and experience to reach America’s most profitable consumers” said Manny Ruiz, founder and creative director of the Hispanicize event. “Together with Geoscape we will build a foundation for years to come to meet the professional needs of our audiences.”
(See the Hispanicize 2015 recap video here: https://www.youtube.com/watch?v=TVG9vBmpJJc)
“We’re honored and thrilled to join forces with Hispanicize to leverage our synergies, insights and industry contacts to bring to the market the most comprehensive event with actionable content and an unprecedented level of insights across a multitude of industries and markets,” said César M. Melgoza, founder and CEO of Geoscape. “Working in close partnership with Hispanicize, we’re going to provide an incredibly enriching experience.”
As part of the alliance, Geoscape and Hispanicize will co-curate and produce a Hispanic Market Showcase within the event that will consist of case studies, research, live focus groups, trends, workshops and State of the Industry sessions. Almost every single session of the Hispanic Market Showcase will feature presenters from brands.
Past Geoscape attendees will notice that the standard Hispanicize registration fee of $650 will give them access to the FULL experience of Hispanicize, including sessions from other industries, concerts, films and other special events that take place throughout Hispanicize Week.
Call for Session and Speaker Submissions
To submit a stimulating session, speaker or presentation for the event, click on http://www.hispanicizeevent.com/about/session-submission. The submission deadline is October 30, 2015. Hispanicize 2016 will only showcase ideas that are fresh and have not been recycled from other conferences.