Instant Access to Hundreds of Recipes for Delicious Latin-Style Meals

General Mills Inc. is offering its first Spanish-language application for the Apple® iPad platform, which will provide Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes, in 12 different categories, such as appetizers and snacks, breakfasts, salads, garnishes, drinks and beverages, breads, pastas, pastries and cookies, entrees, desserts, sauces and soups. The app, Qué Rica Vida Recetario, is available free on iTunes.

Recetario is Spanish for recipe depository, and Que Rica Vida (What a Rich Life!) is General Mills’ five year-old, multi-brand, Hispanic marketing platform, web site and free quarterly lifestyle magazine. The new Qué Rica Vida Recetario for the iPad comes in response to overwhelming demand the company has received for Spanish-language recipes from consumers.

Each recipe also comes with a full-color picture, and in a unique feature that will make preparing all these great dishes easier, Qué Rica Vida Recetario provides users with a measurement converter, with snap calculation capabilities. The app also connects directly with QueRicaVida.com’s web site, where users can immediately access more recipes and a wealth of other useful information about parenting, health and education.