General Mills re-launches QueRicaVida.com platform for Latina moms with substance and style press event in Miami
BY MANNY RUIZ
Publisher, Hispanic PR Blog
A week after previewing their ambitious digital plans at the 2010 Hispanic PR & Social Media Conference in Dallas, General Mills made it official. General Mills unveiled a re-designed version of its successful Spanish-language, lifestyle web site for women, QueRicaVida.com, last night at a VIP Miami gala event attended by more than 100 Hispanic editors, reporters and bloggers from around the country. Several Latina celebrities, including actress Adamari Lopez, Despierta America! morning show host Karla Martinez, and Univision Network health spokesperson, Dra. Aliza, were also present for the unveiling, along with several hundred invited guests.
For many, including myself, a veteran of many major Hispanic press and VIP events, this was one of the best and largest ones coordinated in the nation in a long time. It is a rare day when you have a Hispanic press event that so perfectly marries substance with style so special kudos should go to my friend Sergio Lopez-Miro and his General Mills account team at Hispania Public Relations. In addition to performances by a top notch Latina mariachi band from San Antonio and guest appearances from some of Univision’s top personalities like Javier Romero, a great highlight of the event for me was to meet and interview 34 of the nation’s top blogueras, all of which became especially delighted to meet me when they discovered that I not only publish the Hispanic PR Blog but am the daddy behind PapiBlogger. Read More »