Hispanic/Multicultural PR Briefs

General Mills expands multicultural initiatives

ByAngela Sustaita-Ruiz

Jul 31, 2009

Story by Kimberly Maul of PRWeek

MINNEAPOLIS, MN – General Mills is increasing its spend in multicultural marketing, expanding on its African-American Feeding Dreams and Hispanic Qué Rica Vida programs.

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By Angela Sustaita-Ruiz

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