Gen Media Partners, the integrated media representation company for radio, and Creative Talent, Inc., a broadcast talent and management agency, announced today a strategic business development alliance to engage and expand their proprietary services to clients. Under the arrangement, the two entities will work together to generate revenue and growth capabilities for their general market and Hispanic radio clients.
In making the announcement, Kevin Garrity, Chief Executive Officer of Gen Media Partners, said, “With this newest venture, Gen Media Partners continues to increase opportunities for revenue generation for both advertisers and client stations in the general and Hispanic markets. I’m excited about what we can do together.”
“We are in a new age, and Gen Media Partners is a fast-growing company with a group of very smart people,” stated Steve Gallagher, President and Chief Executive Officer of Creative Talent, Inc. “I’ve known Kevin for many years, and I’m thrilled to be working with him to present other partners, content producers, and talent to the unique Gen Media Partners engagement platforms and opportunities through the Creative Talent Business division.”