Advertising veteran Gabriela Alcántara-Díaz has launched G ADMarketing Communications, a strategic marketing consultancy firm that specializes in aligning brands with today’s evolved Hispanic consumer. The company provides strategic guidance to a new wave of marketers focusing on engaging and catering to the needs of the affluent and middle-class Hispanic market segments.
The driving force behind G ADMarketing’s vision is to successfully collaborate with clients in interpreting insights to build meaningful consumer brand relationships through compelling brand positioning. Alcántara-Díaz’ primary focus is cultivating client strategic relationships at the executive level by leveraging over 20 years of distinguished branding communications expertise in the CPG/food retailer, health care, tourism and telecommunications industries.
Stephen Austin of BMC Innovation and former Executive Marketing Director – Mexico Tourism Board, states that “Gaby is extremely proactive, making proposals and suggestions on a continuous basis– many of them challenging current thinking or introducing an original angle to problem solving. She is a team player who is totally committed to getting the job done the right way, always keeping the consumer front and center. This is a smart, strategic thinker who adds value to the relationship starting day one.”
“Incorporating a more progressive, segmented marketing approach that speaks to Hispanics coming of age in America is the next phase in Hispanic branding,” states Alcántara-Díaz. “I have collaborated with clients in nurturing brands for years and can speak to the vast opportunities in connecting with this desirable segment.”
According to The New Reality – Dreams Deferred, Futures Company, Multicultural Study 2010, today’s economic situation is shifting behavior among Hispanic consumers, including the middle-class. “For these ethnic consumers, achieving the American dream will continue, but today they are re-thinking priorities and expenditures,” noted Alcántara-Díaz.