American Latino Museum will be the Featured Case Study on Non-Profit Social Media Innovation led by Plus Three Co-Founder, Juan Proaño

The Friends of the American Latino Museum, a 501(c)(3) created to support the American Latino Museum initiative, has joined as a sponsor in presenting the 3rd annual convening of Hispanicize 2012.  The yearly gathering, held this year at Miami’s JW Marriot Marquis from April 10-13, will bring together Latino trendsetters and newsmakers in social media, marketing, entertainment and innovation. The events will include a half day training session for nonprofits co-sponsored by Plus Three and Univision.

During the Latino Social Media for Social Good Half-Day Training session, Estuardo Rodriguez, a staff director for the Friends, will participate in a panel led by Juan Proaño from Plus Three, a leading website and social media company that currently directs the social media strategy with The Raben Group for the Friends.  The panel is entitled: “The Ultimate Guide for Non-Profit Organizations Serving Hispanic & Multicultural Communities,” and it will examine as a case study the Friends’ remarkable success in social media outreach.

On March 22, the Friends announced that it had surpasses 100,000 followers on Twitter and had accumulated 70,000 fans on Facebook and 67,000 supporters through its website, bringing its total reach to over 237,000 supporters.  Current supporters surpass 240,000.

The intensive half-day session, held on April 10 from 12:00 pm – 5:00 pm will be hosted exclusively for non-profit organizations, and is provided free of charge for the first 110 nonprofits that register.  The session will explore how communications can help non-profit organizations serving Latino and multicultural communities maximize their use of public relations and social media.  The training will have a deep focus on social media, including Facebook, Twitter, blogs and other popular outlets.

Panelists include: Estuardo RodriguezPrincipal at The Raben Group and Friends Staff; Patricia PerezPrincipal, VPE Public Relations; Eva SmithPartner, Latina Mom Bloggers; Audrey Ponzio,Senior Vice President, Edelman Multicultural; and Juan ProanoCo-Founder of Plus Three and FRIENDS website designer.

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