A free webcast on “Reaching viewers in a multicultural, multiscreen world” is set for June 23 at 2 p.m. ET. To register visit http://www.multichannel.com/multiscreen.
This Webcast will examine how programmers and cable operators package, market and deliver content to effectively reach multicultural audiences, including Hispanic, Asian and African-American viewers among others. Panelists will discuss outreach programs and how they identify and deliver specific offerings aimed at diverse groups of viewers. The webcast will also address what tactics are used to attract and retain multicultural audiences in this market of increasingly time-shifted and multiple-screen viewing.
Moderated by:
R. Thomas Umstead
Programming Editor
Multimedia Editor, Multichannel.com
Editor, Multicultural News Sphere
Multichannel News
Panelists:
Robyn Remick
Vice President, Affiliate Marketing
Disney and ESPN Media Networks
David Jensen
Vice President, Content Acquisition
Comcast Cable
Danielle Wade
Vice President, Customer Care and Marketing
Bright House Networks