FOX Deportes unveiled new programming, an original production arm, extended coverage of NASCAR, UFC and Golden Boy Boxing, a community empowerment campaign, and a website re-launch at the recent FOX Hispanic Media Upfront event in New York City. FOX Deportes finished No.1 in 2012, in all key dayparts: total day, weekend day and primetime, according to Nielsen Media Research.
Original Programming
Leading the enhanced slate of premium programming, FOX Deportes announced FOX Deportes Studios as the new production house for ground breaking and original series. FOX Deportes Studios will document exclusive stories leading up to and around upcoming big events, in-depth fan experiences at stadiums and arenas, as well as the sacrifice, heartache, and triumph of the athlete and team.
“Within the past two years, FOX Deportes has delivered the most expansive and diverse portfolio of major sports events and franchise news and talk programs in all of Spanish TV history, solidifying ourselves as the No. 1 U.S. Latino Sports Network,” said Vincent Cordero, Executive Vice President and General Manager, FOX Deportes. “As we look ahead, our goal is to continue to expand and evolve in order to continue to fully serve the new face of America, who is the U.S. Latino market.”
FOX Deportes currently boasts the highest-rated original franchise news and talk shows, “Central Fox” and “La Última Palabra,” which launched February 2012 and prevails over the competition.
“Central Fox” ended 2012 as the No. 1 sports news program among total viewers and continues phenomenal momentum into the second quarter of 2013 compared to all Spanish sports cable networks. “La Última Palabra” is No. 1 in the soccer talk genre among Spanish cable sports networks during the 2013 calendar year.
Expanded Event Programming
In addition to original programs for the upcoming year, FOX Deportes will continue to with expanded coverage of the best in European and Latin American Soccer, Major League Baseball, boxing, mixed martial arts, college football and motorsports.
FOX Deportes will continue to be the exclusive Spanish language home of UEFA Champions League, Copa Libertadores and Copa Sudamericana. Additionally, FOX Deportes is expanding its Major League Baseball offering, including more regular season games, and will continue to be the exclusive Spanish language home of the All Star Game, playoffs and World Series. Through its valued partnerships, FOX Deportes will televise exclusively in Spanish the best live and classic fights of Golden Boy Boxing and UFC, as well as adrenaline powered NASCAR races and College Football games.
“We are proud to have made history in 2012 by airing the most live college football games in Spanish in U.S. media history,” said Cordero. “We are also proud to make history again in 2013 by airing the most NASCAR races in Spanish.”
Community Empowerment Campaign
FOX Deportes’ community empowerment campaign, “El Mundo Es Tuyo” (The World is Yours), focuses on opportunity issues including college education, financial literacy, and healthy living. For example, the college education component provides valuable information and opportunities for educational achievement for U.S. Latinos through televised messages and local activations, including town halls in major markets around the country. The campaign soft launched in late 2012 and recently aired its first college education town hall that took place in the Los Angeles area.
Website Re-launch
With an integrated multi-media philosophy, FOX Deportes will re-launch its website, FOXDeportes.com, offering more U.S. and international event coverage and original content with exclusive video and photo galleries. The website will be fully accessible across all devices, provide more interactivity, and feature the most dominant athletes and sports news makers in the world through live streams and social media elements.
In addition to the website re-launch, FOX Deportes currently leads the competition in social media engagement with the largest Facebook following of all Spanish cable sports networks with +1.5 million Facebook fans, delivering 4-times more than its nearest competitor in U.S. Spanish cable sports.