FOX Deportes announced today a new strategic partnership with radio broadcasting giant Stardome Radio Networks, providing Latino sports fans with more ways to stay up to date with the latest in sports. As of early February, content from “Central Fox” and “La Última Palabra”, a sports news and soccer talk show on FOX Deportes, will be broadcast in the U.S.
“This partnership gives FOX Deportes viewers another medium to obtain the latest news and commentary from their favorite shows,” said Vincent Cordero, Executive Vice President and General Manager, FOX Deportes. “Stardome Radio Network has an excellent executive team with deep roots in Hispanic radio, a wide distribution footprint and an incomparable track record that will help us provide superior coverage to Hispanic sports fans.”
Through this partnership, Stardome Radio Networks will broadcast “Central Fox” and “La Última Palabra” content, commentator segments and promotional network spots on a daily basis. FOX Deportes will also provide daily one to three minute audio capsules of “Central Fox” and “La Última Palabra” programming that will be syndicated by Stardome Radio Networks, seven days a week. Stardome Radio Networks will also transmit “Central Fox” branded live segments with FOX Deportes commentators and the latest news in the world of sports Monday through Friday.
“FOX Deportes is one of the premier brands in sports. I am privileged to announce this wonderful strategic content partnership between our Stardome family of brands and the marquee brand that FOX Deportes represents,” said Anthony Hernandez, Managing Director and Chief Executive Officer, Stardome Radio Networks. “Stardome now has the ability to build its presence in this genre of great growth and intrigue among Latino focused audiences and advertisers with an exceptional team of professionals at FOX Deportes. We look forward to pairing up with their team of announcers and creative staff in translating their success in cable television to radio.”
“Central Fox” was the No. 1 sports news program for the last 2 quarters of 2012 (July-December) versus all Spanish Sports Cable networks. “La Última Palabra” grew the Network’s soccer talk viewership by +32% in Q4 in Total Viewers and +75% in Adults 18-49 versus 2011.