Please join your colleagues at the soon-to-be-renamed PRSA Greater Fort Lauderdale Chapter for the biggest and most exciting meeting of the year!! Charles Birnbaum, manager of business development at foursquare —- one of the world’s hottest social media companies — will be the featured speaker. During this tech-savvy meeting, Birnbaum will be discussing the value of using social media for PR and marketing campaigns, as well as the advantages of using foursquare for businesses. He is going to be speaking to us live from New York via Skype. We will have live Tweets during the meeting as well as an option of Tweeting questions during the Q&A.

Birnbaum was an early member of the team at foursquare, joining in May 2010. In his current role, Birnbaum helps strategic partners get the most out of the foursquare merchant platform and is responsible for carrier and OEM relationships internationally.  Prior to joining the foursquare team, Birnbaum spent six years in investment banking and equity capital markets, where he focused on the technology, media and telecom sectors and executed more than 50 equity and equity-linked public offerings.  He holds an MBA from the Wharton School, an MA in International Studies from the Lauder Institute at the University of Pennsylvania, and a bachelor’s degree in History from Northwestern University.  As a life-long New Yorker, Birnbaum is also a proud Yankee fan and loves to pretend how to play golf and speak German.

Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit and surfacing relevant suggestions about nearby venues. Merchants and brands leverage the foursquare platform by utilizing a wide set of tools to obtain, engage, and retain customers and audiences.

Foursquare co-founders Dennis Crowley and Naveen Selvadurai met in 2007 while working in the same office space (at different companies) in New York City. Working from Dennis’ kitchen table in New York’s East Village, they began building the first version of foursquare in fall 2008, and launched it at South by Southwest Interactive in Austin, Texas in March 2009. Whether you’re a mom-and-pop shop, a national chain, or a brand, foursquare can provide you with tools to engage with your customers and fans. Please visit for information on how you can start working with foursquare.
foursquare by the numbers (last updated April, 2011)
Users: Over 10 million worldwide
Check-ins per day: Over 3 million, with over 750 million check-ins total
Businesses: Over 500,000 using the Merchant Platform (more information at
Employees: Over 75 between headquarters in New York, NY and an office in San Francisco, CA

Here’s a link to foursquare’s website:

Lunch will be served at the meeting. Be there or be square!

Please see interactive campus map:
The Chancellor’s Dining Room is located at 19E on the 5th floor of the Terry Building.

RSVP & Additional Information:
Please RSVP at

PRSA Miami Members pay on site for member rate of $15.


Thursday, October 20, 2011
11:30 AM to 1:00 PM


$15.00 Member Ticket$30 Guest Ticket


Nova Southeastern University Health Professions Division’s Chancellor Dining Room
3200 South University Drive
Davie, FL 33328

For more information, please contact PRSA Gulfstream Interim President Ken Ma at or Communications Chair Toby Srebnik at

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