Ford Launches Urban-Market Push For ’11 Explorer

Comedian and actor Kevin Hart stars in a new Ford campaign touting the 2011 Ford Explorer. The TV, print, radio and push will break on BET’s The Game. A 60-second version of the ad broke during the 2011 NBA All-Star Game on TNT.

Shawn Lollie, Ford manager of multicultural marketing, says the effort is designed to extend the non-traditional focus of the Explorer campaign. The vehicle launched last year with a stunt in New York’s Herald Square, where the car was unveiled, and via Facebook. Read More »