The Center for Hispanic Marketing Communication, under the direction of Dr. Felipe Korzenny, at Florida State University in Tallahassee will offer an online course focused on Hispanic marketing that will run from Aug. 23 to Dec. 10 2010. The course is intended to train students and professionals to serve the fast-growing field of Hispanic marketing and advertising.

With the continued interest by marketers in the Latino community, the new census data that will reveal the economic, social and political power of this community, and the ongoing immigration debate, the U.S. Hispanic market is on every company’s marketing radar,” Korzenny said.

The course will cover topics such as cultural identity, reaching Hispanic consumers, language considerations, segmentation, strategy development, media planning, what makes Hispanics different from other minority populations and how to conduct research within this market. The course also will integrate relevant case studies and present strategies to help marketers connect with a Latino audience.

By creating a forum where students can explore marketing communication ideas and insights, the course provides an opportunity for professional enrichment and development, allowing the students to share their experiences in the Hispanic market.

The cost of the course is $635 and eligible students will receive three hours of undergraduate or continuing education credits upon completing the course. Non-degree seeking students will receive a certificate of completion for satisfactorily completing the course. For further information about the course and registration materials, contact Jennifer Boss at

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