Florida Hispanic small business owners to invest more in marketing costs
Small businesses in Florida are performing well despite lingering concerns about the U.S. economy, according to the inaugural Florida Small Business Pulse Check, a survey commissioned by TD Bank, America’s Most Convenient Bank®. The regional survey polled small business owners in Central and South Florida about business goals, hiring plans, credit and financial needs and the anticipated impact of the Affordable Care Act (ACA).
More than 240 business owners in Central Florida’s I-4 corridor (Hillsborough, Polk, Orange, Osceola and Seminole counties) and South Florida (Broward, Miami-Dade and Palm Beach counties) with revenues of $5 million or less participated in the survey. Overall, 81 percent of owners expect to meet or exceed revenue goals in 2014, even though 55 percent indicated the national economy has negatively impacted their business operations in the past year.
“The major metro areas in Central and South Florida have made significant recoveries in the past few years, and our TD Bank Small Business Pulse Check shows that as owners are seeing relief from the recent tight economic conditions, they are still careful,” said Ernie Diaz, Regional President for TD Bank in Florida. “We are seeing more interest from small business owners to prime their companies for future expansion.”
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