It could be that the first mass promotion of the Caribbean Islands-originated distilled liquor known as rum came from the Andrews Sisters 1940s pop hit, Rum and Coca Cola. Over the years, this distilled beverage, manufactured from sugar cane, has found a home in such popular bar cocktails as Pina Colada, Daiquiri and Mojito. “However, rum is not just to be mixed into a cocktail,” avows Maribel Viteri, International marketing Manager for Flor de Caña, the most awarded rum in the world, produced by Compania Licorera de Nicaragua.
Read the entire story at Hispanicize.
One thought on “Flor de Caña Targets U.S. Hispanics”
Flor de Caña es delicioso!!!