Fleishman-Hillard International Communications today launched a specialist offering dedicated to engagement with the vast and globally dispersed Muslim consumer market.

Called Majlis – an Arabic term referring to an assembly for dialogue – the firm’s new communications initiative has released a white paper entitled “The Next Billion, The Market Opportunity of the Muslim World,” in which authors Yusuf Hatia and Dr. Paul Temporal point out that companies are overlooking a vista of opportunity presented by a diverse world population of nearly 1.8 billion Muslim consumers.

Fleishman-Hillard Majlis was created to empower corporations that are increasingly asking for reputation management and counsel on how to best engage this growing market, which is unified by distinctive values and codes of conduct.

Read more here.