Fitzgerald & Co today announced the appointment of David Matathia as Chief Strategy Officer. Matathia most recently served as Director of Marketing Communications for Hyundai Motor America leading the company’s advertising, paid media and social media strategies. The appointment is the first senior leadership addition since Matt Woehrmann was appointed CEO in early June. “We have a growing client list and, under Noel Cottrell (Chief Creative Officer) dynamic, talked-about creative work. David adds outstanding strategy credentials to our team,” said Woehrmann. “We are excited to have him in Atlanta as a partner to Noel and me to help drive great product across our creative and media offerings.” Added Matathia, “There is infectious and irresistible energy and momentum at the agency. I’m looking forward to being part of Fitzgerald and the growing creative culture in Atlanta.” Prior to leading award-winning work for Hyundai, Matathia worked at GSD&M advertising in Austin, Texas, where he served as senior vice president and chief strategist, working across the agency’s client roster. He held senior strategic and account leadership roles for the BMW business in the U.S. and globally. Matathia started his career at TBWA\Chiat\Day Amsterdam as a strategic planner on Nissan. He worked on the integrated brand team during the AOL Time Warner merger and worked in the Hispanic market with Univision to help oversee their first-ever branding effort to the U.S. Hispanic consumer.

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