CHARLOTTE, NC – Norsan Multimedia, the largest Hispanic Media Group in North Carolina announced the format switch of La Tremenda, 1310 AM to a news talk station, Radio Formula: starting June 29th, 2009. Radio Formula is an internationally known syndicated talk show produced in Mexico and appeals to the immigrant market in the U.S. The network delivers a wide variety of programs that will keep the targeted audience fully engaged. People who enjoy this type of programming will get information, news, sports, family matters, gossip and entertainment shows, among others.
By bringing Radio Formula to Charlotte, we are filling an existing gap in the Spanish radio offerings in the market. We are pleased to present this new option to our wide audience, said Norberto Sanchez, Norsan Multimedia’s CEO. Sanchez added that this programming has proven to be successful in similar markets due to the presence of recognized journalists and on-air personalities of Mexican television and radio, such as: Ricardo Rocha, Joaquin Lopez Doriga, Eduardo Ruiz-Healy, Enrique “El Perro” Bermudez, Maxine Woodside, Alfredo Palacios, among others. He also noted, “Our Hispanic radio programming wouldn’t be complete without a segment for local news and community information. On Radio Formula 1310 AM we are very pleased to be able to offer free air-time to non-profit and other well recognized organizations that serve Latinos in Charlotte and surrounding counties.”
“By the inclusion of Radio Formula 1310 AM to our portfolio of radio properties in Charlotte, we are sure to reach 100% of the Spanish speaking audience in the market,” said Edgar Saucedo, General Manager of Norsan Multimedia. He added, “Radio Formula’s programming appeals to a more mature, educated audience; this segment of listeners often like to hear about an array of political topics, analysis of current events and different points of view in economics, sports, immigration, among others.”
“But there is also entertainment through a well known gossip program about singers, soap opera stars, etc. There is even a folk tale terror midnight show!” added Sergio Garcia, operations manager for Norsan Broadcasting.
La Tremenda 1310 AM was the first radio station acquired by Norsan Group in Charlotte five years ago. Later, other stations were added to Norsan’s local portfolio: La Raza 106.1 FM (Regional Mexican), Latina 102.3 FM (Pop and Tropical in Spanish), and Alfa 1060 AM (the only full Christian Spanish station).
Norsan Multimedia has a total of 10 radio stations in the Southeastern U.S. In addition to the Charlotte market, Norsan Multimedia has strong presence in Jacksonville, FL; Knoxville, TN; and Columbia, SC.
In August 2008, Norsan Multimedia bought Mi Gente Spanish Newspaper and a couple months ago, the website: www.descubrecharlotte.com.