YONKERS, NY – Consumer Reports is enlisting Julie Stav, Hispanic financial guru and host of Univision’s “Tu Dinero con Julie Stav”, to promote the first-ever Spanish-language edition of its venerable Annual Buying Guide, the Guia de Compras 2010 and their new Spanish-language web site, www.consumerreportsenespanol.org.
Stav, who penned the 334-page guide’s foreword calling it “an important new tool for Hispanic consumers,” will embark on a national campaign to promote Guia de Compras 2010 among its target audience.
“Guia de Compras 2010 represents a new era for Hispanic consumers in the United States,” said Stav. “For seven decades, Consumer Reports has helped millions of English-speaking consumers get the best value for their money. Now, Spanish speakers will also benefit from its expert advice and ratings.”
Stav will sign copies of the guide at Barnes & Noble locations in the Los Angeles and Miami areas:
— Wednesday, February 3, 7:00 pm, at 791 South Main Street in Orange, CA
— Saturday, February 6, 3:00 pm, at 5138 Montclair Plaza Lane in Montclair, CA
— Wednesday, February 10, 7:30 pm, at 12405 North Kendall Drive in Miami, FL
The Guia de Compras 2010 will be available for $10.99 at bookstores and retail magazine outlets nationwide and on www.consumerreportsenespanol.org.
“With Hispanic buying power in the United States projected to hit $1.3 trillion by 2013, it is more important than ever to provide this demographic with the information to make informed purchasing decisions,” said John Sateja, Executive Vice President of Consumers Union, the publisher of Consumer Reports.
Elena Chavez, Manager, Spanish Language Outreach added, “Based on our celebrated tradition of accepting no advertisements and providing unbiased reviews, Guia de Compras 2010 will help Spanish-speaking consumers navigate through advertisements, faulty claims and thousands of product options.”
The Guia de Compras 2010 features sections on topics including:
— Comparing Retailers, a compilation of reader feedback on dozens of retailer services, selections and prices
— Latest Buying Advice, invaluable tips on what’s available, features that count, and how to choose the model that’s best suited to your needs on products in 30 categories, from air conditioners and dishwashers to televisions and computers
— Autos, the latest ratings and reliability data on new and used models
— Ratings, the ultimate guide to 800+ consumer products and services, based on the independent, unbiased, scientific testing of products
bought in retail stores
— Baby Products, smart shopping tips on everything from diapers to strollers