Robert Rodriguez may be a film writer, director and producer. But he’s also an entrepreneur.

The multi-hyphenate filmmaker recently shared news regarding his latest venture El Rey, a forthcoming independent TV network on Comcast. The El Rey network, which is slated to go live by 2014, will be an English language channel geared towards the next generation of U.S. Latinos. The cutting-edge director of Desperado, Sin City and From Dusk Till Dawn described his business and production model as “high-tech guerilla.” In other words, he plans to work off a limited budget, which he says will ultimately drive greater creativity and innovation — a notion that may sound familiar to many entrepreneurs.

This DIY mentality isn’t surprising. Twenty years ago when Rodriguez released his breakout indie film El Mariachi, he shortly thereafter wrote the book Rebel Without A Crew. The book was a guide to a new wave of filmmaking where a $300,000 budget equals just as many opportunities and possibilities for distribution and release as a multi-million dollar film. “When you do that, it’s called something like breaking the end field,” he told me. “You can only run the 100 yard dash in 7 seconds. That’s all that’s possible, until someone does it in 6.5 seconds. Changing the game is a mindset.”

Here, Rodriguez distilled more of his creative philosophy, as well as his insights on everything from TV to social media to entrepreneurship:

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