When Fiat-Chrysler launched a music-video-style spot featuring Jennifer Lopez for the Fiat 500, the criticism came fast and furious. Indeed, it was dubbed by former auto-marketing exec Peter DeLorenzo as “quite possibly the worst automotive spot of the last decade, hands down.” The automaker, however, said the spot wasn’t really a spot, but was rather a trailer for JLo’s music video that the company sponsored. A real spot was forthcoming.
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