FCC Promises Action on Discrimination in Ads, but Can It Deliver?
Regulator targets broadcasters, not advertisers on “no Urban,” “no Hispanic” buys
For some time now, advertisers’ practice of making radio buys that come with “no Urban” and “no Hispanic” strings attached has been the industry’s dirty little secret. Now, after years of inaction, the Federal Communications Commission is picking up its cudgel and threatening to get tough with broadcasters who allow that kind of discrimination when they sell airtime.
The commission’s enforcement bureau will now require stations to include a nondiscrimination clause in their ad contracts and certify during their license renewal that advertisers did not place a buy that intentionally bypassed Urban or Latino stations.
Read the entire article at AdWeek.