Familia Camarena Tequila Renews Marketing Sponsorship Deal With Phoenix Suns
Familia Camarena Tequila announced today that the company will enter a third consecutive season as an “Official Sponsor of the Phoenix Suns.” Recently named one of the fastest growing spirits brands in the U.S. by Technomic’s Adult Beverage Resource Group, Camarena Tequila’s roster of professional sports partnerships across the nation continues to bolster brand exposure and growth. Terms of the partnership renewal with the Suns will maintain home game brand exposure, as well as English and Spanish in-game radio broadcasts during the 2011-2012 regular season.
“Our fan experience is only as good as our partners,” said Matt Wright, Vice President of Sales for the Phoenix Suns. “Partners like Camarena Tequila have added an exciting aspect to the Phoenix Suns stadium experience and we are pleased to team up with Camarena for another season at US Airways Center.”
“Partnering with the Phoenix Suns has been instrumental in generating exposure for Camarena Tequila in the Arizona market,” said Gerard Thoukis, Senior Director of Marketing for Camarena. “We look forward to another mutually rewarding season with this first-class franchise.”
Announcement of Familia Camarena Tequila’s partnership renewal with the Suns rounds out the brand’s professional sports sponsorship roster, including 2012 partnerships with six Major League Baseball clubs and four National Football League teams.