Facebook’s Self-Serve Ads Can Now Target Hispanics
According to a Friday article at ClickZ.com,targeting ads to the Hispanic audience is getting easier at Facebook.
Facebook has added a Hispanic targeting option to its self-service ad-buying platform. Marketers who create an ad and then select the broad category targeting option – as opposed to precise interest levels – will see an “Ethnic” tab. Currently the only subset option is “Hispanic,” which can be added to the targeting mix with a click on its check box.
The feature reveals that Facebook has 7.7 million Hispanic users 18 and above in the U.S., while there are 8.4 million when including all ages. (According to the 2010 Census, there were 50.5 million Hispanics in the United States, making up 16.3 percent of the total population.)
Menlo Park, CA-based Facebook told ClickZ in an email that the feature went live sometime during the last half of 2011, but didn’t disclose a more precise timeline. Gustavo Rezzetti is chief strategy and engagement officer at Grupos Gallegos and a ClickZ columnist who focuses on Latino marketing. Razetti said his team first noticed the Hispanic targeting feature on Facebook last month.
“We are not aware of how Facebook is identifying who is Hispanic,” Razetti said. “If it’s based on the language of the Facebook app only, that could be misleading.”
Read the entire article here.