Digital marketing vets nowadays have an amorous eye for Facebook. The social site has hired Google’s top Latin American executive, Alexandre Hohagen, to be its VP of sales for the region.
Facebook last week quietly issued a news release in Brazil to mark the development. Hohagen started working on Tuesday in the South American country, where he will be charged with expanding Facebook’s Brazilian audience while cutting into the regionally popular social site Orkut’s share. The latest comScore data shows Facebook has 12.4 million Brazilian users to Orkut’s 32.7 million.
Read the entire article at ClickZ.