Social media is becoming one of the most powerful tools to engage with Latino consumers. By empowering social conversations around relevant topics, the brand – a cultural connector – becomes a facilitator rather than the hero. Social media strategies should always be approached in holistic fashion, but today we’ll focus basically on Facebook.

The Face of Your Brand Online

For many brands, Facebook has become their largest online presence.

Fifty-two percent of Hispanics use Facebook at least weekly, spending an average of 29 minutes on social networking versus White Americans who spend 19 minutes. Even among Hispanic adults age 50 and over, Facebook has become their main online destination.

Still, there’s more conversation going on than brands starting their social media efforts, making finding great case studies difficult.

The good news is that the key players are taking the lead and Hispanic social media is heating up; like AT&T Latino, which started in December 2009, though its approach is still too brand-centric as you can tell by the size of its fan base: 1,500.

Read the entire story at ClickZ.

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